the acquisition of Chroma Labs for photo and video editing

New acquisition for Twitter which in an attempt to push the multimedia content front has decided to make its own Chroma Labs. It is a startup made up of seven people, including some former employees of Facebook, Oculus and Instagram (including John Barnett, the inventor of Boomerang), specialized in photo and video editing for the creation of stories to share.

When we founded Chroma Labs in 2018, it was to create a company capable of inspiring creativity and helping people visually tell their stories. Over the past year, we have enabled creators and businesses around the world to make millions of stories thanks to the Chroma Stories app.

Twitter buys Chroma Labs for photo and video editing

At this point, the hypothesis that the platform has put in place a novelty that we could describe as being not to be excluded Twitter Stories, going to replicate an almost omnipresent feature on the social networks. The economic details of the transaction have not been revealed.

We end our business with immediate effect. You will still be able to use the Chroma Stories application to create incredible stories as long as it remains installed on your smartphone.

Screenshot for the Chroma Stories application

Among the features of theapplication there are filters, frames and automatic collage composition. With just over a year of activity behind it, Chroma Labs has received investments among others from Sweet Capital, Index Ventures and Combine VC.

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With the acquisition, the nature of Twitter could at least partially change: from a platform focused almost exclusively on posts and textual content to a more careful showcase images and videos. Other initiatives such as Guetzli's recent implementation to improve the quality of shared photos suggest a turn in this direction.

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