Many use them, few admit it: they are dating appsdating, modern incarnation of old dating agencies. The Norwegian Consumer Council (NCC) released a report entitled today Out of Control in which he analyzes some of the most downloaded ones to bring to light how they are treated i personal data of users. There privacy it is not a question of the heart.
Dating apps and privacy
Among the software under consideration also Tinder is Grindr, with OkCupid. We take these three into consideration since they are related to the aforementioned area (that of meetings), where by definition strictly sensitive and personal information is processed starting from sexual orientation up to communication with partners.
We refer to full version of the document for the complete list of apps analyzed which includes among others My Talking Tom 2 (popular among the youngest), Perfect365 and a couple of tools intended for women, useful for keeping track of the menstrual cycle (Clue and My Days). Below is what emerges from the report on Grindr, which specifically addresses a male, homosexual or bisexual target.
The Grindr dating application shares detailed user information with a large number of third parties involved in profiling and advertising. The data includes IP address, identification code for advertisements, GPS location, age and gender.
Things are certainly not better for OkCupid, a service born in the form of social networks that, like Tinder, does not distinguish on the basis of orientation.
The OkCupid dating application shares strictly personal information about sexual orientation, the use of drugs, political vision and more with the analytics company Braze.
To better understand what are the information sent to third parties from the ten applications analyzed, we extract and attach a summary table below.
Google, Facebook, Braze, Liftoff, AppLovin, AppsFlyer and Placer are some of the third parties that most frequently receive data, in ways sometimes hidden (and often not very transparent) in the eyes of the user. We can thus understand why i advertising messages that we see appearing on the search engine following a query or on the bulletin boards of social networks are highly personalized, capable of sometimes giving us the impression that the information on which they are based has been collected from different sources than the normal use of the devices.
It is good to underline that, as NCC points out in drawing up the study, the practice is in many cases to be considered illegal and in violation of the provisions of the legislation GDPR active for almost two years throughout Europe. Do not delude yourself that yet another alarm bell can lead to a resolution of the problem in a short time: only the decisive intervention of the authorities and an awareness of the users will be able to remedy a situation that in some cases appears out of control.