Archived the Black Friday and the Cyber Monday, for Amazon it's time to take stock: the result is extremely positive, with a new record set for sales volumes at a global level, also taking into account purchases made on Thanksgiving Day (November 28th) which actually opens the season in the United States Christmas shopping.
Amazon: Black Friday and record-breaking Cyber Monday
Alexa has gone strong, thanks also to the specially designed discounts to push the sale of the devices of the Echo line and of the others based on the virtual assistant: the most bought are the smart speaker Echo Dot and the dongle Fire TV Stick that in its most recent incarnation integrates the AI in the remote control.
Also the equipment for the smart home of third parties: iRobot Roomba 675 Robot for cleaning the house, Furbo Dog Camera and the smart Wemo Mini Smart Plug on all of them. This is the comment of Jeff Wilke, Amazon Worldwide Consumer CEO.
We are focused on making this holiday season more convenient than ever for our customers, especially considering how short the Christmas shopping season will be this year. We are thrilled that more and more customers continue to visit Amazon to find what they need and what they want for the Christmas holidays. We thank our customers and employees around the world for making this Christmas shopping weekend the best ever.
Many have gone ahead with the Christmas Gifts: between toys the best sellers are the most successful LEGO Star Wars Darth Vader Castle, Monopoly Disney Frozen 2 Edition, Jenga, Guess who? and Candy Land: The Kingdom of Sweet Adventures.
Good also the fashion: in this case the Carhartt hat in acrylic and the man Champion men's sweatshirt are the best sellers. The same goes for the products dedicated to beauty and wellness: the electric toothbrush Oral-B Genius Pro 900, the gift pack Lagunamoon Essential Oils and the mascara of L’Oreal Paris Voluminous Makeup Lash Paradise the favorites.
Focusing attention onItaly, the hottest day was Black Friday on Friday 29 November with an average of 37 orders per second. Among the most popular categories Toys (board games), Home (smart light bulbs, scented candles and clothesline), Consumer electronics (mobile phones, Bluetooth headphones, smartwatches and memory cards), Home care (robot and wireless vacuum cleaners).
Our compatriots have purchased a large quantity of third generation Echo Dot Scottonelle toilet paper, le Caffè Borbone capsules, the Juventus 3D lamp, the Oral-B Crossaction electric toothbrush, the Philips Lighting Hue White connected LED bulbs, the Taboo game by Hasbro Gaming, and the Gold Professional Styler professional hair straightener. During Cyber Monday, the HOMSCAM Bluetooth headphones, the PlayStation 4 version of FIFA 20, the Play-Doh La Pizzeria game and the Yankee scented candles are also going strong. Finally, with regard to customers Prime Now of Milan and Rome, the record of purchases goes to the natural water of Sant’Anna.