The new statistics published by Gartner photograph a continuous recovery of the PC market: positive signs had already emerged in 2018, following a long period of stagnation if not a decline, with the trend continuing even in the twelve months that we have just left behind. And on the horizon there is the introduction of unpublished form factors (we think of folding and dual screens) as well as the advent of new technologies, primarily those related to 5G.
PCs are selling all over the world
The overall count of units distributed globally was equal to 261 million during the whole of 2019, ending in December with a + 0.6% compared to what was recorded in the previous season. Although one cannot speak of new boom of the sector, the recovery is there (especially in the US, EMEA and Japan territories) and we imagine it can continue in this direction also in 2020.
We refer to the table below to take a look at the numbers related tolast quarter: 70.61 million in Q4 2019 against 69.01 million in Q4 2018 (+ 2.3%).
Taking individual producers into consideration, leadership is to be attributed to Lenovo with about a quarter of market share. The Chinese group is closely followed by the US HP, while more detached on the third step of the podium is the American Dell. Then come Apple, ASUS, Acer and all the others. Absent from the ranking Microsoft with its line Surface (included in the "Others"), but taking into account only the US market the music changes.
The end of Windows 7 support and the almost forced switch to the latest Windows 10 could help push sales in the year just started. Business realities will be called upon to do so first, so that they can count on the release of timely security updates and avoid the risk of seeing their data subject to threats of an increasingly evolved nature: let's think, for example, of ransomware. It is not difficult to imagine the launch of what we could call real campaigns for scrapping old PCs, with offers and promotions designed ad hoc in order to entice users to perform an upgrade.
It should be noted that the statistics compiled by Gartner take into account desktop PCs, notebooks (or laptops) and those defined as "ultra-mobile premium" (such as Surface), but not Chromebooks or tablets (including iPads). The institute also stresses that these are preliminary estimates and potentially subject to changes following further surveys.